Herat Ice cream is one of the leading producers of Ice Cream in the market, operating since 2004 with total investment of 20 million USD. Ice-cream has been one of the main products of the company with an estimated statistics of securing the 50% of the market shares including both ice cream and dairy products.
HIC Management had identified a large gap between current production and capacity. Following substantial investments in Herat’s business, specifically in the production capacity of their factory, the company had found itself with production and revenue levels that were insufficient to justify the investment, while leaving potential benefits from increased scale unrealized. Despite acknowledging this shortfall and striving to increase revenue, the company had failed to achieve the desired targets. In order to find out the defects, drawbacks and further improvement pitches in the market and lean out the manufacturing and operation cycles, business consulting project with the scope of Strategy Mapping, Marketing Strategy Development, Business Processes Reengineering and Capacity Building project for the period of six months was signed with Edgescope Business Consulting.
Edgescope performed a detailed assessment of the client’s business practices and developed a reengineered business strategy for better utilization of client’s current assets and resources. The team, through a comprehensive country wide market research focused on both internal and external opportunities for growth and process improvement with the primary goal of producing profitable revenue growth and driving a market oriented marketing strategy. As part of the assignment, the team identified key shortcomings in manufacturing and management processes of the company, and improved the drawbacks using lean methodology.
Detailed Report on Companies Internal Strengths and Weaknesses
Reengineered Business Strategy In Respect to Opportunities and Threats in the Market
Market Oriented Marketing Strategy
Reengineered Business Processes Based on Lean Six Sigma Applications
Trained a Team of Management to Execute the Refined Strategies
Six months of Edgescope’s involvement in our business as business consultant changed our perception of doing business.
Brian Ross - ABIF Fund Manager:
I was personally impressed with Edgescope’s customer service, their business intelligence, their willingness to go above and beyond, and finally, the quality of their deliverables in service to their private sector client.
Fakhria Momtaz – Momtaz Host CEO:
Edgescope gave us the maximum experience of ultimate professionalism, reliability, dedication and loyalty in service delivery.
Thomas Loe Scherer, PhD - USIP Program Officer:
USIP contracted Edgescope to translate and match thousand of data points and found Edgescope to be a great partner in our research project on business in Afghanistan. The team was very proactive, often reaching out to discuss the project in order to provide the best deliverable. It is clear that they take pride in their work and really care about their clients.