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Companies often find that having a sizable business with a good product is simply not enough. Intruding forces from the competition, customers, suppliers, or macro environment can leave you struggling for margin and market share. In some cases, the lifecycle of your company’s products or the entire industry may simply have run its course, necessitating a pivot to greener pastures. If your company is to survive and thrive, it must respond, and a profitable response to these pressures demands the development of an effective strategy.
At its core, Strategy is the business of deciding which business to be in. Whether your goal is to be the market leader in your chosen industry or pinpoint a profitable niche, a strong strategy forms the foundation for success. To build this foundation, companies must tackle tough questions about their capabilities and operating environment to distill the essence of their corporate identity, including:
Edgescope consults with companies to answer these questions using an iterative approach to examine the organization and the industry, using learnings from each to inform perspectives on the other. Edgescope consultants identify areas of strength and opportunity while guarding against threats to formulate realistic plans the company can execute effectively.
To do this, Edgescope employs a select mix of international experts and local consultants with in-depth knowledge of the current business landscape. Working closely together, they are able to bring cutting edge business thought leadership to bear in a manner relevant to the client’s goals and individual situation. Edgescope clients leave each engagement with not only a clear direction for their business, but also a detailed roadmap that they can follow.